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McDonald?s, 2004.
An analysis of strategic issues facing the fast food chain, McDonald's.
1,131 words (approx. 4.5 pages), 4 sources, MLA, $ 39.95
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Abstract
This paper discusses a strategic issue faced by fast food giant, McDonald?s, which is fighting to maintain its position as a market leader. The paper contends that McDonald's faces rapidly growing competition and an ongoing backlash over food that is harshly criticized as promoting obesity. The paper assesses that the company will need to use a great deal of strategic marketing to pull itself out of this slump and gain international respect as a responsible and positive company.
From the Paper
"McDonald?s has built one of the most successful fast food franchises in the world, with incredible growth for over three decades. The company?s long-term strategy has focused on uniformity in its product, service, and the consistency of its information systems. However, with a slew of recent challenges, McDonald?s learning that times are changing. The company?s main new concern is portraying their sense of healthy eating habits and staying ahead of the competition."
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Physical Education, 2005.
A look at the need for physical education courses in school.
2,757 words (approx. 11.0 pages), 7 sources, APA, $ 82.95
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Abstract
This paper examines some of the statistics on the state of children's health that have been released by government organizations, such as the Center for Disease Control, and professional publications, such as the "Journal of Pediatrics," in an effort to demonstrate the need for intensive physical activity programs in schools.
From the Paper
"The importance of a good education cannot be underestimated. Children spend their most formative years attending school full time, and it is vital that the education and experiences received there are sufficient for preparing students for the complete range of life situations that lie ahead of them. Schools focus on the development of academic skills in traditional subjects such as language, mathematics, and the sciences. In fact, schools depend on the achievement of their students in these subjects for funding and federal support due to such campaigns as President Bush?s ?No Child Left Behind? program, which bases the rating and therefore financial need of a school on its standardized test scores. Yet an important aspect of childhood development and preparation for their future has also been a part of traditional school curriculum. Physical Education is an essential part of the well-balanced class schedule for school children and is a needed part of overall education. The infamous Gym Class has received its share of both deserved and undeserved criticism and the rift between those who are enthusiastic about their physical education and those who despise the class is one of the defining social separations throughout the school years."
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Fighting the Obesity Epidemic, 2005.
A report on the causes and treatment of obesity.
1,553 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
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Abstract
This paper discusses and describes the findings of studies done on the causes and treatment of obesity. The paper looks at possible genetic and chemical causes, as well as different types of diets and surgical measures used to treat obesity.
From the Paper
"Perhaps one of the most intriguing bits of scientific research Pool offers is the one with which he begins the book, the realization by researchers in 1997 that the hormone leptin, or more properly the body?s inability to make it, is responsible for a particular type of obesity in which the genitalia do not develop properly, and there is a total absence of satiety (2001, p. 5). The person lacking the gene to make leptin never knows when he or she is full, and so is always hungry. However, this has been found to be highly inbred, and so may not have a lot to say to the general population of overweight people. ?The most striking thing about these scientific reports is the near-absolute power that the genetic mutations seem to hold over their victims. None of the unaffected family members is fat, yet with out exception the subjects with the mutation are grossly obese? (Pool, 2001, p. 5) What this finding does lay to rest, at least for some obese people, is that willpower is at the root of fat."
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Obesity, 2004.
This paper discusses the need to develop a national comprehensive obesity prevention strategy
1,535 words (approx. 6.1 pages), 7 sources, MLA, $ 50.95
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Abstract
This paper argues that a national obesity campaign, which focuses on education and the knowledge of eating well and maintaining a healthy level of physical fitness, is essential for the health and well-being of all people in this nation. The author stresses that this campaign must start in the classrooms, teaching children about the harmful effects of obesity, and continues at home and among adults, who set examples for children. The paper emphasizes that this program will not focus on achieving a certain standard of thinness, but will highlight the importance of behavioral modification as an essential component of healthy living.
From the Paper
"Many people that are already obese have a distorted body image and are often depressed. However a large body of evidence supports the idea that a comprehensive national plan that educates and also addresses the behavioral patterns of obese individuals will help combat negative self imagery and in fact, reverse negative self images. It is in fact, possible to replace negative images of oneself with positive ones when a comprehensive obesity strategy is utilized, one that emphasizes positive aspects of healthy weight maintenance, not the negative aspects of overeating."
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Agricultural Economics, 2004.
An analysis of agricultural economics, with a focus on the world's food supplies.
867 words (approx. 3.5 pages), 4 sources, MLA, $ 30.95
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Abstract
This paper examines several areas of concern for agricultural economists when they look towards the future. Some of these areas of interest are nutrition and health, the possibility of using food products for uses other than consumption, and genetic adaptation of crops. However, the paper highlights three major interests of agricultural economists, the supply of food available, farm productivity and profits, and agriculture production that will be friendly to the environment.
From the Paper
"The availability of food supplies in the world is a primary interest and concern for agricultural economists. In an article by Lester Brown, he compares our use of the natural resources to the use of an endowment, which we have now started to utilize in addition to the interest and this leads to bankruptcy. He states, ?By satisfying our excessive demands through overconsumption of the Earth?s natural assets, we are in effect creating a global bubble economy? (Brown 1). Several issues impact the concern of the world?s food supply."
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Kraft Foods Company and Customer Service, 2005.
Describes the Kraft Foods approach to satisfying its customers.
905 words (approx. 3.6 pages), 5 sources, MLA, $ 32.95
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Abstract
This paper describes the methods of Kraft Foods Company, one of the largest manufacturers of foods in the U.S., for attracting and retaining customers and solving customer complaints. The paper outlines Kraft Foods' strategies, which emphasize flexibility, innovation, and market research tools.
From the Paper
"Kraft Foods, one of the largest food manufacturers in the country, accomplishes its goals of the customer attraction, retention, and solving customer complaints through several means. According to Eccles (1981) customers prefer flexibility in their product and service offerings. Flexibility in product and service offerings not only provides the options to customers to choose and select only those products and services that best meet their needs but it also facilitates the process of customization and personalization. Similarly, Porter (1980) argues that in the present dynamic environment, a number of firms are shifting their focus from transaction-based interactions to relationship-based interactions. Since a firm usually incurs far more money in attracting a new customer than maintaining an existing one, it is always beneficial for the firm to lock- in its existing customers by developing close relations with them. In this perspective, businesses are encouraged to take notice of the customer?s life cycle."
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Obesity in America, 2004.
This paper discusses a major public health problem in the United States, obesity.
3,405 words (approx. 13.6 pages), 4 sources, MLA, $ 96.95
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Abstract
This paper defines obesity as a body mass index (BMI) of 30 or higher, which, in most cases, means that the individual is about 30 pounds over their ideal weight. The author points out that a factor complicating the calculation of the cost of obesity to public health is that obesity engenders and is linked to a wide range of other diseases and ailments that also increase the cost to the public sector and health care in general. The paper concludes that alarm bells with regard to public and private health care and obesity have been ringing for some time now; however, this alarm has risen to a new and more strident level by the increasing number of children and adolescents who now are overweight or obese.
Table of Contents
The Extent of the Problem
Obesity: Definition and Causes
Related illness
Public Health
Conclusion
From the Paper
"Obesity has a concomitant affect on an individual?s overall health and can subsequently be connected to other illness and ailments and is also an exacerbating factor in many common diseases. "As obesity rates continue to grow at epidemic proportions in this country, the net effect will be dramatic increases in related chronic health conditions such as diabetes and cardiovascular disease." Obesity also has an effect on many common illnesses such as diabetes, particularly type-2 diabetes. This form of diabetes is usually diagnosed in patients over 40 years of age and is caused by the body?s inability to process insulin correctly. This form of diabetes is directly linked to obesity and physical inactivity."
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Lactose Intolerance, 2005.
An overview of the condition known as lactose intolerance.
1,654 words (approx. 6.6 pages), 3 sources, MLA, $ 53.95
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Abstract
This paper begins by providing a definition of lactose intolerance and a description of its relevance to nutrition, consumers, health care professionals, and patients. The writer explains that lactose intolerance is a disease aggravated by milk sugars. It can be controlled by diet, but often other measures must also be used to control the disease, including the use of dietary aids such as "Lactaid." The writer puts forth the argument that health care professionals must understand the treatment and problems associated with the disease to help their patients combat it. A major part of this understanding requires a knowledge and understanding of the principles of proper nutrition.
From the Paper
"Lactose intolerance affects millions of Americans. In fact, the American Gastroenterological Association (AGA) estimates that 50 million Americans suffer from the disease, and it can make their lives miserable if it is not treated. The symptoms of lactose intolerance include stomach cramps, diarrhea, nausea, gas, painful bloating, and flatulence ("Living" 66). These symptoms can begin as soon as 30 minutes after consuming milk products, and can last for several hours. While the disease can exist from birth, it often occurs in older women, and many ethnic populations, including African Americans, Jews, Mexican-Americans, Native Americans, and Asian Americans. The AGA estimates that almost 75 percent of blacks and 90 percent of Asian Americans exhibit lactose intolerance (Editors). Thus, the disease can be considered an ethnic disease that affects the general population as well. Medically, the definition of the disease is the inability of the small intestine to break down and adsorb milk sugar (lactose)."
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The Atkins Diet, 2005.
A look at the safety and effectiveness of the Atkins diet.
1,192 words (approx. 4.8 pages), 5 sources, APA, $ 40.95
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Abstract
This paper begins with a brief synopsis of the Atkins diet and the medical philosophy behind the diet. The paper then reviews studies on the diet's short-term safety and effectiveness and cites the positive results of these studies, while at the same time noting the lack of sufficient medical studies done on the long-term safety and effectiveness of the diet.
From the Paper
"Recent research suggests that the low-carbohydrate Atkins diet is safe and effective in the short term. Today, millions of Americans follow the Atkins diet, making questions of safety and effectiveness increasingly important. In controlled studies, those on the Atkins diet lost more weight, had bigger increases in heart-friendly HDL cholesterol and had larger decreases in triglyceride levels when compared to dieters on a "normal" diet. Despite the diet's clear short-term success, the long-term effectiveness and safety of the diet have not been conclusively established, although a diet that combines the traditional Atkins diet with low fat may help to reduce some of these potential risks. Overall, the Atkins diet seems to be an effective way to shed pounds, at least in the short term. The Atkins diet may provide an effective and safe means to improve health, even when potential concerns about the diet are contrasted against the documented and well-known dangers of obesity."
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London's Restaurants, 2004.
An in-depth report about the restaurants available in London.
4,560 words (approx. 18.2 pages), 8 sources, MLA, $ 118.95
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Abstract
This paper discusses London's restaurants in great detail. The variety of available restaurants is examined. Statistics are provided to explain successes and failures of the different types of restaurants. The paper explains how each type of restaurant caters to a particular category of customer. The paper states that the restaurant business plays a major role in the tourism industry.
From the Paper
"The time for breakfast in London restaurants start from 7:30 but this is only at Workmen?s Cafes and sandwich bars for office workers. The big restaurants serve breakfast only from 9:00 and continue up to 10:30. Serving of lunch takes place between noon and 2:30 and the restaurants serve it only during that period. Tea is served as a separate meal between 4:00 and 5:30 and supper is served between 7:30 and 9:30. Only some ethnic restaurants especially Indian, serve meals till midnight. The expected tip is between 10 and 20 percent of the food bill, but there is no tipping in the bars. The wise thing is to avoid eating beef in restaurants, or choose only items which have a low risk of contamination. Many restaurants are closed on Sundays. During Christmas period, the whole city shuts down and meals are available only in hotels."
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Chipotle and Applebee?s Restaurants, 2004.
This paper is a marketing analysis of the Chipotle Mexican Grill and Applebee?s Neighborhood Grill & Bar chains.
1,635 words (approx. 6.5 pages), 5 sources, APA, $ 53.95
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Abstract
This paper explains that both of the very successful restaurant chains, Chipotle and Applebee?s, are competing in two completely different segments of a very competitive industry, with each company targeting somewhat different customers; as such, their menus, restaurant environments and even websites reflect this. The author points outs that Chipotle targets younger, hipper clientele in urban areas who want quick food, but not fast food. Chipotle's food is inexpensive, but not the cheapest meal, and the restaurants are often located in trendy shopping centers. The paper relates that Applebee?s target clientele, families and individuals residing in ?Suburbia, U.S.A.?, receive a decent meal at a fair price in freestanding locations, typically located in suburbs surrounding larger metropolitan areas. The feeling of ?neighborhood? is important to Applebee?s and their desired customer.
Table of Contents
Introduction
Chiptole Mexican Grill
Line of Business
Sales
Target Market
Brands
Distribution
Promotion and Pricing
Advantages and Strengths
Applebee?s Neighborhood Grill & Bar
Line of Business
Sales
Target Market
Brands
Distribution
Promotion and Pricing
Advantages and Strengths
Comparison of Chipotle?s and Applebee?s Marketing Strategies
Websites
Conclusion
From the Paper
"Applebee?s Neighborhood Grill & Bar was first founded in 1980 with the opening of T.J. Applebee?s Rx for Edibles and Elixirs, in Atlanta, Georgia. The concept for the restaurant was a place ?that would provide full service, consistently good food, reasonable prices, and quality service in a neighborhood setting.? This would be the beginning for what would become the Applebee?s Neighborhood Grill & Bar international franchise restaurants all sporting ?interiors festooned with local memorabilia to give each location an indigenous feel.? Applebee?s now has more than 1,600 casual dining restaurants, located in the United States and nine other countries, and ?the company estimates the development potential of the Applebee?s concept in the United States to be at least 2,300 restaurants.? Sales reflect this incredible growth. In 2003, Applebee?s record more than $990 million in sales, up 19.8% from the previous year. They reported net income of $93.6 million, up 12.8% from 2002."
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Exercise and Good Health, 2004.
This paper discusses the relationship of exercise and good health and indicates where people living in California can find assistance.
1,600 words (approx. 6.4 pages), 7 sources, APA, $ 52.95
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Abstract
This paper explains that getting Americans to exercise may be difficult, but the benefits of exercise are clear: People who exercise tend to live longer, have better overall health, and feel better about themselves. The author points out that, in California, many programs are available that help people develop and maintain healthy lifestyles including exercise. The paper relates that education is the key to helping people understand the benefits of exercise and that education must begin early in life for exercise to become a daily habit.
From the Paper
"There are also many things individuals can do that add up to better health through exercise. Even small steps can lead to better health. Some people believe exercise must be difficult to work, and it cannot be enjoyable, but adding exercise to a daily routine can begin with small things, like walking a dog for fifteen minutes every evening, walking to the local restaurant or mall instead of driving, or taking the stairs instead of the elevator. These small steps often lead to an increased enjoyment of activity, and more activity as the fitness level begins to increase."
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